Title: Bob Xiao


URL Source: http://bobxiao.com/


Markdown Content:

![Image 1: Bob Xiao - Digital Marketing and Media Senior Advisor](https://lh5.googleusercontent.com/xLrodEnbs5jtWaOLT0VRNn0HQqeYuZniCoMmKU2H5svw0LrFxZj2-kgnhFpWBFz3US8DtBPQrKmftxEiVv73s8mNx_OmD_XgoKdB79JDI_JiXazGmbfWd5g6eNgtiAEEAA=w1280)


*   Digital Marketing and Media Senior Advisor ([RMIT University](https://www.rmit.edu.au/))

    

*   Marketing AI Algorithm Specialist

    

*   Data Analytics Expert

    

*   SEO Specialist

    

*   SEM Specialist

    

*   Conversion & ROI Optimisation Expert

    

*   Social Media Marketing | Video Marketing | eCommerce Marketing

    


With over 20 years of hands-on experience in the dynamic world of digital marketing, I have established myself as the go-to authority in areas such as Marketing AI, SEO, SEM, Data Analytics, Digital Marketing, and Conversion Optimisation.


My keen ability to listen and manage stakeholders effectively, combined with my creative problem-solving skills, positions me as a proficient marketer in the realms of digital marketing, eCommerce, and marketing technology.


I am passionate about finding innovative solutions (based on budget and resources) to complex marketing challenges.


As a former IT developer, I possess the expertise to handle most web page coding adjustment, modification, and hosting server configuration tasks.


*   AI Algorithms

    

*   SEO / SEM

    

*   Data Analytics

    

*   Analytics

    

*   Digital Marketing | Video Marketing | Social Media Marketing

    


*   RMIT Cyber Safety Ambassador, 2019 - Present, RMIT University

    

*   RMIT Operations Leadership Awards - Nominee, 2018, RMIT University

    


  


*   In The Top #20 eBay Account Managers in Australia, 2010, eBay Australia

    


Digital Marketing Achievements





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![Image 2: Bob Xiao Facebook Conversion Pixel Optimisation Result](https://lh5.googleusercontent.com/EXp-pfHFWhxBS_V-nFwADBkaqCEVmz17AJ59iH5Sg5bI1uLdmVojCliX7fjKVTC4rCUfhB3MFxK1sDFhxZtP679qd_WIx4ourLH8b_830mk1LrbDnssvCSgf3ITge0N5DQ=w1280)


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Increased Facebook Conversions and Reduced Costs (Based On Conversion Pixel Optimisation)


\- Compared the Conversion Data in 2022 (when we were using 3rd party cookies) to 2023 (after implementing 1st party cookies).


\- This Optimisation Could Be Extended to Other Media Channels.


![Image 3: Bob Xiao Identified 5 New Conversion Metrics in Google Ads Algorithms](https://lh6.googleusercontent.com/VYkYHLGimObnxiTzAM1hA0lF480lO9R0kiNQQZj-PVTnHRPxkoPrO3V0ZPUR9tjPYFAa6cWMHX1ZZopAozXyyJ43F4eXxPGH7jaGYd2ZfUF6kNdkL8sCOuG-1MD4yf082g=w1280)


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Identified 5 New Conversion Signals in Google Ads - Google Never Disclosed!


\- Designed & Created A Marketing Algorithm To Analyse Multiple Conversion Signals in Google Ads.


\- Verified 5 New Conversion Signals in A 2 Year Historical Data Set.


\- This Algorithm Works for All Ads Bidding Systems: Google Ads, Facebook Ads, Bing Ads and Baidu Ads.


![Image 4: Bob Xiao Identified A Specific Date Range in Google Conversion Calculation](https://lh4.googleusercontent.com/gORdHPCNW64fdO0cg3KD4rtepPzYqYEKzMrePCyBmNuF0Io7ZcPBsFN0FcyAG4_OdBTMW2CtcBXpuLBsV-3V7a7i2ML8DVeNftYcx-8TczF0y06MIxigdp44MASfGm3OvQ=w1280)


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Identified A Specific Date Range in Google Conversion Calculation - Google Never Disclosed!


\- Analysed Over 20 Million Date Combinations.


\- Verified A Specific Date Range with the Highest Weighting Score.


![Image 5](https://lh3.googleusercontent.com/cW72Os5zlFT3FjZMh9F_RhTXLnAcRGdk2pjpVkz5sqSFQ24xScHrTTAbKoaDk3-fikewQFILJMRotYplf1OOgaUJ6m5WM1bqUIMl4qRsu9z8WCvwrZhw77VAmVmm6-t11A=w1280)


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Short Video Marketing - Optimisation Result (Based on Video and SEO algorithms)


\- Picked Up A Top Performing Video In The Test Account and Then Optimised It Based On Video and SEO algorithms.


\- This Optimisation Works for Short Video Platforms: TikTok, Youtube, Instagram, Facebook and Xiaohongshu.


![Image 6: Bob Xiao A New Site Is Indexed by Google Within 10 Hours](https://lh3.googleusercontent.com/B9VVHayB-fYeKfPD2EyYy6syLDfYS_NhcN5IOWepTWrVhCtRzAW7rnmjsm93c2w5F0tSK7-pCFxPvCt6ca0mv3O0j49cy91ISqx7p8zJ243MkCYWOREl3sh7ORIL-WDkWw=w1280)


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A New Site Is Indexed by Google Within 10 Hours - The Quickest SEO Result!


\- New Domain + New Courses + New Hosting Server.


\- Designed and Built the Fastest Loading Art School Site in Hong Kong.


\- Only Optimised Onsite Components - No Link Building, SEM and Social Media Campaigns.


\- Ranked For 181 Highly Competitive Keywords On The First Page of Google within 20 days.


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Digital Marketing and Media Senior Advisor | Conversion & ROI Optimisation Expert | Marketing AI Algorithm Specialist | Data Analytics Expert | SEO Specialist | SEM Specialist | | Social Media Marketing | Video Marketing | eCommerce Marketing |


Melbourne, Australia


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