Digital Marketing and Media Senior Advisor (RMIT University)
Marketing AI Algorithm Specialist
Data Analytics Expert
SEO Specialist
SEM Specialist
Conversion & ROI Optimisation Expert
Social Media Marketing | Video Marketing | eCommerce Marketing
With over 20 years of hands-on experience in the dynamic world of digital marketing, I have established myself as the go-to authority in areas such as Marketing AI, SEO, SEM, Data Analytics, Digital Marketing, and Conversion Optimisation.
My keen ability to listen and manage stakeholders effectively, combined with my creative problem-solving skills, positions me as a proficient marketer in the realms of digital marketing, eCommerce, and marketing technology.
I am passionate about finding innovative solutions (based on budget and resources) to complex marketing challenges.
As a former IT developer, I possess the expertise to handle most web page coding adjustment, modification, and hosting server configuration tasks.
AI Algorithms
SEO / SEM
Data Analytics
Analytics
Digital Marketing | Video Marketing | Social Media Marketing
RMIT Cyber Safety Ambassador, 2019 - Present, RMIT University
RMIT Operations Leadership Awards - Nominee, 2018, RMIT University
In The Top #20 eBay Account Managers in Australia, 2010, eBay Australia
- Compared the Conversion Data in 2022 (when we were using 3rd party cookies) to 2023 (after implementing 1st party cookies).
- This Optimisation Could Be Extended to Other Media Channels.
- Designed & Created A Marketing Algorithm To Analyse Multiple Conversion Signals in Google Ads.
- Verified 5 New Conversion Signals in A 2 Year Historical Data Set.
- This Algorithm Works for All Ads Bidding Systems: Google Ads, Facebook Ads, Bing Ads and Baidu Ads.
- Analysed Over 20 Million Date Combinations.
- Verified A Specific Date Range with the Highest Weighting Score.
- Picked Up A Top Performing Video In The Test Account and Then Optimised It Based On Video and SEO algorithms.
- This Optimisation Works for Short Video Platforms: TikTok, Youtube, Instagram, Facebook and Xiaohongshu.
- New Domain + New Courses + New Hosting Server.
- Designed and Built the Fastest Loading Art School Site in Hong Kong.
- Only Optimised Onsite Components - No Link Building, SEM and Social Media Campaigns.
- Ranked For 181 Highly Competitive Keywords On The First Page of Google within 20 days.
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Digital Marketing and Media Senior Advisor | Conversion & ROI Optimisation Expert | Marketing AI Algorithm Specialist | Data Analytics Expert | SEO Specialist | SEM Specialist | | Social Media Marketing | Video Marketing | eCommerce Marketing |
Melbourne, Australia